It all began when Nicholas Netta immigrated from Italy to Elizabeth, New Jersey in 1904. Nicholas built a greenhouse in his backyard and quickly filled it with plants and flowers. Impressed with his talent and ability, neighbors began to purchase bouquets and plants. Soon Nicholas could be seen driving to market in a horse and buggy filled with colorful flowers and exotic plants.

Nick Netta, Nicholas' grandson, continues the family tradition with Victoria Florist. Victoria Florist is located in beautiful Cranford, New Jersey. Nick was formally schooled at the Millburn School of Floral Design. Victoria Florist believes that every arrangement should make a statement.